Performance solutions

Go from putt-putt to vroom-vroom

It makes no difference whether you're driving CTR or running CPM; everyone wants better performance. We suggest you do more than just get a tune-up. We'd like to give you a whole new engine: ours. With AdLearn under the hood, we can give your next campaign more MPH than a GTO. We helped a large tax filing company lower its CPA from $113 in 2008 to $70 in 2009

The heart of the operation
It took ten years, millions of dollars and several PhDs to build it – but built it we did. It's AdLearn, the machine around which the rest of Advertising.com was created. Capable of processing up to 10 billion transactions per day, it's the best optimization and bid management system in the world. And you can take that one to the bank. Quite literally.

We'll show you
Advertising.com’s AdLearn optimization engine can have a powerful impact on the effectiveness of campaign performance. For example: Once upon a time, an online educational provider switched from regular targeting to AdLearn-optimized targeting. The result? Their action rate multiplied over 3x, while their eCPA fell to about a fourth of what it had been.

How it works
We can't really explain how AdLearn works without a slide rule, a chalkboard and five extra brains. Big ones. But it's somewhat easier to tell you how we get such great results. 

You see, the combination of AdLearn, exhaustive targeting options and the enormity of our network gives us both breadth and depth. Size and agility. Sort of like a big guy who can dance. We're able to drill down and select very specific audiences, then turn around and use the network to magnify them.

Plus, we can make sure your best customers – and new ones, too – respond.  With sophisticated messaging options like dynamic banners, advanced retargeting strategies and a host of other goodies, you'll never have to worry about losing your audience to message fatigue.